Peter Morris

Email/SMS + Lifecycle Marketing Portfolio

Quick Stats:Biggest list size: 40 million+
Revenue generated: $32+ million
Total emails/SMS sent: 4+ billion

Brands I have worked with:

ESPs I have worked in:

(Honorable mentions Include SendinBlue, Constant Contact, Eloqua, Cordial, and Mailgun.)

Agency Work:

I have partnered with the following agencies: ContraBrand, KnowledgeX, Organic Outreach, Halstead Media, Helmkin, R&R, Growth Physics, Social Bloom, Ecom Honey, MERGE WORLD, Speedwork. This has provided the opportunity to understand different processes and to build knowledge across the board from some of the brightest agencies in the US.

Brand Work:

Brands I have worked on: The Beard Club, MagBak, STATE Bags, Mustela, Pet Rates, Cellular Outfitters, BioRAFT, Joanns Fabrics, Saatva, Bob's Discount Furniture, Mass General Hospital, Eileen Fisher, Ultra, PacSun, Eileen Fisher, Timberland, & more!

Skills:

Campaigns:

Working with some of the brightest and largest brands in the world has given me the opportunity to craft highly targeted, data-driven email marketing campaigns that drive engagement and revenue. I have been deeply involved in every stage of the campaign lifecycle—from ideation and strategy development to execution, testing, and optimization.I have built and deployed complex automated workflows, segmentation strategies, and personalized messaging to improve deliverability, open rates, and conversions. Leveraging insights from campaign performance data, I continuously refine strategies, experiment with A/B testing, and develop new approaches to enhance engagement and retention.Additionally, I have worked cross-functionally with designers, copywriters, and data analysts to ensure campaigns are both visually compelling and strategically aligned with business goals. Whether launching promotional, lifecycle, or triggered campaigns, my focus remains on delivering the right message to the right audience at the right time—maximizing impact and ROI.

Flows/Automations:

Alongside my expertise in campaigns, I have built and optimized automated email flows that drive sustained engagement and revenue. I have developed sophisticated workflows incorporating logic-based triggers, advanced segmentation, analytics-driven optimization, and custom integrations to ensure seamless, high-performing automations.From welcome sequences and cart abandonment flows to post-purchase retention and re-engagement automations, I have implemented dynamic personalization strategies, including custom product recommendations, behavior-driven content, and real-time updates to maximize conversions. These automated flows have generated millions in revenue by nurturing leads, increasing customer lifetime value, and reducing churn.By continuously analyzing performance metrics, A/B testing variations, and refining messaging based on data insights, I ensure that every automation not only delivers results but evolves with the brand’s audience and objectives.

Deliverability

Any seasoned email marketer understands that deliverability is the backbone of successful email campaigns. Ensuring emails land in the inbox—not the spam folder—requires a deep understanding of sender reputation, authentication protocols, and engagement metrics.I leverage tools like Google Postmaster, GlockApps, and Validity to monitor inbox placement, spam rates, and domain reputation. I am well-versed in domain warming strategies, sender authentication (SPF, DKIM, DMARC), and IP reputation management, ensuring consistent and scalable inboxing.Additionally, I understand how different ESPs handle domain assignments, shared vs. dedicated IPs, and sender reputation management, allowing me to optimize deliverability based on each brand’s email volume and sending needs. By maintaining healthy list hygiene, segmentation strategies, and engagement-based sending, I hel

Email Design/Results

From simple, text-based emails to visually rich, highly designed campaigns, I ensure that copy remains the driving force behind engagement and conversions. I have worked on a wide range of email styles, balancing clean, conversion-focused design with compelling messaging to maximize impact.My approach to email design includes:Strategic Copywriting – Crafting messaging that is clear, persuasive, and aligned with the audience’s intent.
Mobile-First & Responsive Design – Ensuring emails render flawlessly across devices and email clients.
Dynamic Personalization – Incorporating user data, product recommendations, and behavior-driven content.
A/B Testing & Iteration – Continuously refining layouts, CTA placements, and design elements for optimal performance.
Here are a few samples of emails I have worked on or created: